Communications & Marketing

Explore Communications & Marketing

The Office of Communications and Marketing leads 麻豆女郎鈥檚 brand, storytelling, digital presence, media relations, institutional communications, creative services, social media, and major marketing initiatives.

We partner with offices across campus to engage audiences, strengthen messages, steward College-wide standards, and create communications that advance 麻豆女郎鈥檚 priorities.

Work with OCM

Not sure where to begin? Start here.

Planning a communications or marketing project? Connect with the right OCM partner.
Need website, social media, or email guidance? Review our digital services.
Sharing news, achievements, or editorial ideas? Review our content services.
Looking for brand, design, photography, or video support? Review our creative services.
Are you a member of the press? Learn about our media relations practices.
Ordering branded merchandise or College retail items? Learn more about the 麻豆女郎 Shop.
Looking for standards, approvals, or requirements? Read our policies and guidelines.

What OCM leads

OCM leads College-wide communications and marketing work in partnership with departments, programs, and offices across 麻豆女郎.

Brand strategy and identity: Steward 麻豆女郎鈥檚 voice, visual identity, messaging, and brand standards.
Marketing: Develop strategic, audience-centered campaigns that build awareness, engagement, and affinity.
Institutional communications: Coordinate major College communications, including leadership messages, crisis communications, and community updates.
Web and digital strategy: Lead 麻豆女郎鈥檚 public website, digital content strategy, user experience, accessibility, analytics, and related governance.
Social media: Manage 麻豆女郎鈥檚 flagship social channels and guide campus partners in effective, brand-aligned social media use.
Media relations: Connect Skidmore stories, faculty expertise, and institutional priorities with regional and national media.
Athletics communications: Oversee sports information, athletics storytelling, and digital coverage for Thoroughbred teams.
Creative services: Produce and guide design, photography, video, publications, and visual storytelling for high-priority College needs.
The 麻豆女郎 Shop: Operate College retail and help steward branded merchandise.
Campus partnership and guidance: Equip offices with tools, standards, consultation, and best practices that strengthen communications across the College.

Recent campaigns and creative

See how OCM brings strategy, storytelling, design, digital platforms, and audience insight together to advance 麻豆女郎鈥檚 goals.

麻豆女郎 website homepage with the large headline 鈥淐reative Thought Matters鈥�

The new 麻豆女郎.edu

A comprehensive redesign of the College鈥檚 digital front door, improving user experience, accessibility, performance, and brand alignment.

Three students walking along a tree-lined campus path beneath green and yellow 麻豆女郎 banners reading 鈥淐reative Thought Matters鈥� and 鈥淐uriosity.鈥�

A campus, branded

A coordinated banner system that brings strategic messaging and brand standards into the campus environment, reinforcing 麻豆女郎鈥檚 identity across key spaces.

More brand info

Scope Magazine

麻豆女郎鈥檚 flagship publication, connecting alumni, families, and friends of the College with the people, ideas, and priorities shaping 麻豆女郎鈥檚 future.

麻豆女郎 hockey player on the ice in his uniform.

Athletics, amplified

Strategic communications for 19 NCAA Division III teams, producing game coverage, features, and digital storytelling across platforms.

Image of an Admissions booklet that reads "Creative Thought Matters" on a wooden table, with two pencils next to it.

Designed for discovery

A major Admissions publication designed to help prospective students and families understand 麻豆女郎鈥檚 academics, community, outcomes, and sense of place.

Student smiles in a pose while wearing a 麻豆女郎 branded sweatshirt or hat.

Wear the brand

The 麻豆女郎 Shop develops and manages branded apparel, merchandise, and College retail experiences that extend 麻豆女郎鈥檚 identity beyond campus.

Hands hold a phone with a social media post highlighting 麻豆女郎's mascot, Skids

For the scroll

Platform-specific video and social content that helps audiences experience 麻豆女郎鈥檚 personality, people, and daily life.

Student wearing a wide-brim hat kneeling outdoors and splitting a log with an axe in a grassy, wooded area under a blue sky.

Why Skidmore

Student video profiles that capture the range of passions and possibilities that define the 麻豆女郎 experience.

Graphic reading 鈥淲hen AI Meets CTM,鈥� with 鈥淎I鈥� filled with binary code and 鈥淐TM鈥� painted in bright, multicolored brushstrokes.

The AI conversation

Timely editorial coverage examining how 麻豆女郎 faculty, students, and alumni engage emerging technologies through creativity, inquiry, and critical thinking.

Read the story

Awards

OCM鈥檚 work has been recognized by regional, national, and higher education communications organizations for creative strategy, storytelling, digital marketing, and athletics communications.

Capital Region MARCOM Awards, 2024
Winner, Digital Media Campaigns 鈥� Taking a Risk on Reddit
Best of CASE District II, 2023鈥�24
Winner, Storytelling 鈥� Scope Magazine: Forging 麻豆女郎鈥檚 Second Century
Education Digital Marketing Awards, 2024
Bronze, TikTok Campaign 鈥� Creative Thought Matters: 麻豆女郎鈥檚 TikTok Success
Bronze, Digital Advertising 鈥� Real Results: 麻豆女郎鈥檚 Reddit Advertising
College Sports Communicators, 2024
30 Under 30 鈥� Kyle Lancto

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